Web development and AI for business owners

Websites. Apps & AI. Done Proper.

Straight-talking advice, tutorials and tools for business owners building websites, apps and AI workflows. No bullshit.

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Coming soon
  • Articles
  • Videos
  • Community
  • Courses

Just getting started.

Build It Proper is brand new. Here’s what’s on the way, and the list is the first place you’ll hear about it.

  • News & articles

    Plain-English guides on websites, apps and the AI tools that actually help.

    Coming soon

  • YouTube & TikTok videos

    Short, practical videos. Real builds, real tools, no fluff.

    Coming soon

  • Community

    A place for business owners to swap notes, ask questions and get unstuck.

    Coming soon

  • Courses

    Step-by-step courses so you can build it yourself, properly.

    Coming soon

  • Coaching & consulting

    One-on-one help to plan, build and launch your website, app or AI workflow.

    Coming soon

Free stuff

Free tools to help you build it proper.

Start here. No catch: pop in your name and email and they’re yours.

Free download

Free PRD Claude skill

Plan your app before you build it.

“Build me an app” isn’t a plan. This Claude skill helps you turn your idea into a proper Product Requirements Document: who it’s for, what it does, what goes in version one and what can wait. Hand it to a developer or an AI builder and they’ll know exactly what to make.

  • Works with Claude.ai, the Claude desktop app and Claude Code
  • Simple install steps come with it
  • Free, and yours to keep

You’ll need a Claude account with Skills switched on. We’ll also send the odd email worth reading; unsubscribe any time.

Coming soon

App Readiness Quiz

Are you ready to build your app?

A quick quiz that tells you whether your idea is ready to build, or what to sort out first. It’s nearly done. Get on the list and you’ll be first to try it.

Free

Mailing list

Get the good stuff.

New articles, videos and free tools, straight to your inbox. Only when there’s something worth reading.

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Who’s behind this

G’day, I’m Pete.

I’m Pete Macumber. I run Webflexr, an Australian web agency, where I build websites, apps and AI workflows for businesses.

Build It Proper is where I share what I’ve learnt doing that work: what’s worth your time, what isn’t, and how to do it properly. Plain English, no jargon, no bullshit.

Follow along: join the list

The Build It Proper way

  1. 01Plan before you build. A clear brief beats a fast start every time.
  2. 02Use AI where it actually helps. Not everywhere, just where it earns its keep.
  3. 03Do it once, do it proper. Solid builds you won’t have to redo next year.
Coming soon

Are you ready to build your app?

The App Readiness Quiz is nearly done: a few quick questions that tell you whether your idea is ready to build, or what to sort out first. Leave your name and email and we’ll tell you the moment it’s live.